Food Service & Hospitality
1849 - Nikola Budrovich, Antonio
Gasparich, Frank Kosta (Croatian immigrants) opened New World Coffee Saloon on
Commercial Street in San Francisco, CA; 1876 - John Tadich
(Croatian immigrant) began working at Saloon; 1882 - owners Samuel
Becir, Eugene Masounette changed name to "Cold Day Restaurant" (Alexander Badlam
Jr. defeated in 1882 Assessors Election, "It's a cold day when I get left"
slogan); 1883 - Becir interest acquired by Gaspar Pavica;
1887 - Masounette's interest acquired by Tadich; 1888 -
bought out Pavica, assumed full ownership of restaurant; August 26, 1912
- renamed Tadich's Grill, located at 525 Clay St.; 1928
- acquired by three Buich brothers (employees since 1913); 1961 - full ownership
acquired by Louie Buich (last brother employed under Tadich, in 1922);
1967 - redeveloped, moved to current location at 240 California Street;
1993 - interest passed to Steve Buich (third generation); oldest
restaurant in State of California.
1864 -
Frenchman George Voges opened Jack's in San Francisco; acquired by
Jacques Monique; acquired by Edward Blanque; 1907 -
acquired by Michel Redinger, became part owner after putting in money to
rebuild after the 1906 earthquake; Paul Redinger (brother) bought out
Edward Blanque's share; eventually Jack Redinger (son) became owner;
1930 - made famous in Maltese Falcon, written by Dashiell Hammett; December 1996 - acquired by John Konstin (including the
building), owner of John's Grill, for $132 million.
October 2, 1875 - Palace Hotel (San Francisco) opened;
vision of William Ralston, founder of Bank of California, and his
partner, Senator William Sharon.
1883 - Johnny Heinold opened
J.M. Heinold's Saloon at foot of Webster Street in Oakland, CA; paid $100 for
former bunk house for men working nearby oyster beds; built from timbers of an
old whaling ship;1920's - ferry between Alameda (dry town) and
Oakland stopped next to Heinold's (commuter's First and Last Chance for
refreshment); name changed to Heinold's First and Last Chance; referenced
seventeen times in Jack London's novel John Barleycorn.
December 19, 1885 - Elisha Spurr Babcock, Jr.
(retired railroad executive from Evansville, IN), Hampton L. Story (of Story and
Clark Piano Company of Chicago), Jacob Gruendike, president of First National
Bank of San Diego, bought Coronado, "crown", and North Island property in San
Diego, CA for $110,000; 1886 - created Coronado Beach Company; November 13, 1886 - held first Coronado land auction; raised nearly
$2.2 million; March 19, 1887 - broke ground for hotel;February
19, 1888 - Hotel del Coronado opened, 399 bedrooms, theater and ballroom
covered 111,000 square feet; July 1889 - John D. Spreckels (son of
the "Sugar King," Claus Spreckels) bought out Story's interest in hotel for
$511,050; 1903 - Spreckels assumed full ownership; April 1,
1948 - acquired by Robert A. Nordblom; April 3, 1948 -
acquired by Barney Goodman; 1960 - acquired, rejuvenated by John
Alessio ($2million dollars); October 1963 - acquired by M. Larry
Lawrence (future ambassador to Switzerland under President Clinton); 1997
- acquired by Lowe Enterprises (completed $55 million restoration project in
August 2001).

Elisha Spurr Babcock, Jr.
- Hotel del Coronado (http://www.sandiegohistory.org/
bio/babcock/images/3662z.jpg)
May 1, 1886
- Angelo Del Monte, 'Papa' Marianetti opened Ristorante Fior d'Italia,
America's oldest Italian restaurant, in heart of San Francisco's North
Beach to serve clients of nearby bordello; 1893 - original
gold rush era building burned; restaurant grew to size that could seat
750, serve 1500 meals a day; Frank and George Marianetti (sons) took
over; sold to group (Sergio and Larry Nibbi, Charles Ramorino, Achille
Pantaleoni, Armanino); 1990 - acquired by Bob and Jinx
Larive, Hamish and Rosi Fordwood; February 15, 2005 -
fire destroyed restaurant; 2005 - moved to new location in
San Remo Hotel on Mason Street; Bob and Jinx Larive bought out other
partners.
1893 - Henry Schroeder opened
Schroeder's Restaurant on the south side of Market between First and Second
Streets in San Francisco; 1921 - his widow took over;
January 10, 1922 - acquired, sight unseen, by Max Kniesche with gold
pieces; 1935 - began serving dinner, opened to ladies after 1:30
p.m.; 1959 - moved to present locale at 240 Front Street;
October 7, 1970 - opened to ladies for lunch; April 1997 -
acquired by Jana and Stefan Filipclk, immigrants from Reichenberg, Czech
Republic; oldest, largest German restaurant on West Coast.
1903 - Frank Drisco built boutique hotel in Pacific
Heights section of San Francisco; originally named El Drisco to give it
international flavor.
March 21, 1904 - The St. Francis Hotel opened in San
Francisco; built by family of Charles Crocker for $2.5 million;
1938 - operated the world’s only silver coin cleaning operation
as a favor to its guests to keep ladies’ white gloves from getting
dirty.
April 18, 1907 - Grand banquet celebrated opening of The
Fairmont. Tessie and Virginia Fair, daughters of James Graham Fair ('Bonanza
Jim'), one of San Francisco's wealthiest citizens (struck it rich
in Nevada Silver mining), were determined to construct grand monument to
their father (passed away in 1894); 1902 - construction
began on The Fairmont Hotel; 1906 - Fair sisters sold
hotel to Herbert and Hartland Law; chose Julia Morgan as architect,
first woman graduate of prestigious Ecole des Beaux Arts in Paris; May 1908 - reacquired by Tessie (Fair) Oelrichs; 1924 - D.M. Linnard bought controlling interest from Oelrichs
family; 1929 - acquired by George Smith, mining engineer,
who had just completed Mark Hopkins Hotel; 1941 -
reacquired by D. M. Linnard; end of WW II - acquired by
Benjamin Swig, decorated by Dorothy Draper; 1947 - grand
reopening of Venatian Room; November 1961 - 23 story Tower
opened; 1999 - Fairmont Hotels merged with Canadian
Pacific Hotels, formed Fairmont Hotels & Resorts, largest operator of
luxury hotels and resorts in North America.

James Graham Fair- Fairmont Hotel
(http://www.nvdems.com/images/16_2-2.jpg)
June 22, 1907 - Santa Cruz Beach Co. opened attractions on Santa Cruz beach
boardwalk; more than 1,200 people attended opening ball, thousands
watched outside as Neptune Casino and Boardwalk were illuminated by thousands of
white lights; tourism had begun in 1865 when John Leibrandt opened
public bathhouse near mouth of San Lorenzo River (highly-touted natural
medicine of bathing in salt water); Fred W. Swanton, considered one of
greatest promoters, entrepreneurs of his time, laid plans for a casino,
boardwalk ("Coney Island of the West"); transformed
19th-century Miller and Liebbrandt bathhouse into foundations of current
Boardwalk; after a fire, foundation laid in
October 1906 for the Casino complete with ballroom, Plunge indoor
swimming pool, pleasure pier, boardwalk; August 1911 - European
woodcarver Charles I.D. Looff delivered new merry-go-round to Santa Cruz
Boardwalk (hand-carved horses and two chariots, original 342-pipe, 1894
Ruth Und Sohn band organ still in operation); 1924 - Giant
Dipper coaster opened; became most popular ride (2007 - ridership will
reach 55 million); 2007 - 35 rides, three arcades (vintage
machines, hundreds of modern video games, game deck, 27 games of skill,
36 food vendors, electronic shooting gallery, indoor miniature golf,
over 15 gift shops with everything from beachwear to sunglasses and
jewelry; Cocoanut Grove complex; Boardwalk Bowl; mile-long sandy beach
(cleaned, sifted throughout the year); only remaining major seaside
amusement park on West Coast.

Fred W. Swanton
- Santa Cruz Beach Co. - Boardwalk
(http://www.santacruzsentinel.com/
extra/century/04/00swanton.gif)
1908 - Philippe Mathieu established Philippe The Original
in Southern California; 1918 - claimed distinction of
having created "French Dipped Sandwich"; 1927 - acquired
by Harry, Dave, Frank Martin for about $5,000; 1977 -
price of cup of coffee increased 100%, to a dime.
1908 - House of Shields established in San Francisco as a gentleman's club; became speakeasy; turned saloon.
May 1, 1912 - Beverly Hills Hotel opened.
1915 - Claremont Hotel opened, in time for Pan Pacific
International Exposition in San Francisco; named for the Claremont
district in East Bay area; built by Frank Havens and Frank "Borax" Smith
of "Realty Syndicate" as destination for point for Smith's Key Route
Line commuter trains; attracted property development for Realty
Syndicate (1900 - owned 13,000 acres of adjacent land in Claremont,
Rockridge areas; 1937 - Claude Gillum, with The Claremont
since 1926, purchased property for $250,000; virtually rebuilt it from
foundation up, completely refurbished interior; 1954 -
acquired by Harold J. Schnitzer of Harsch Investment Corporation; $24
million in improvements between 1978-1981; January 1989 -
added a $6 million amenity authentic European-style health, fitness and
beauty spa; April 1998 - acquired by KSL Recreation
Corporation, La Quinta, CA-based owner, operator of landmark resorts,
golf courses around the country.
June 1919 - Roy Allen first brewed root beer in Lodi, CA
(based on formula purchased from pharmacist in Arizona); served it for
$.05 at parade honoring returning World War I veterans; 1922
- took on partner, Frank Wright, employee from original Lodi location;
formally named beverage, A&W Root Beer; started A&W Restaurants;
1923 - developed, opened nation’s first car hop service
restaurant;
1924 - Allen bought out Wright, began franchising (America's
first franchised restaurant chain); 1950 - over 450 A&W
restaurants operated nationwide; acquired by Gene Hurtz; formed the A&W
Root Beer Company; one of few nationally established drive-in restaurant
chains; 1960 - over 2,000 A&W restaurants; 1963 - acquired
by J. Hungerford Smith Company (manufactured A&W Root Beer concentrate
since 1921); 1966 - acquired by United Fruit (renamed
United Brands); 1971 - wholly owned subsidiary, A&W
Beverages, Inc., began selling A&W Root Beer at supermarkets (previously
only found at A&W restaurants); 1982 - A&W Restaurants,
Inc. acquired by A. Alfred Taubman, developer of shopping centers and
real estate; October 1993 -
A&W brands, excluding the
restaurants, acquired by Cadbury Beverages Inc.; December 1994 -
restaurants acquired by Sagittarius
Acquisitions, Incorporated (headed by former Executive Vice President of
Marketing for Burger King Corporation); March 1995 - Dr
Pepper/Seven-Up Companies, Inc. acquired by Cadbury Schweppes plc, of
London; A&W root beer became part of renamed Dr Pepper/Seven Up, Inc. 1999 - A&W Restaurants, Inc. acquired Long John Silver's,
Inc.; 2000 - Yorkshire Global Restaurants, Inc., became
parent company; 2002 - acquired by Tricon Global Restaurants, Inc.,
renamed Yum! Brands, Inc.

Roy Allen- A&W Root
Beer, Restaurants(http://www.awrootbeer.com/
images/roy.jpg)
December 12, 1925 -
The first motel, ''Motel Inn'', opened in San Luis Obispo,
CA.
1936 - Bob Wian sold his
car for $350.00, opened small restaurant in Glendale, CA called called Bob’s
Pantry; 1938 - name changed to Bob's Big Boy; 1940s
- franchised the concept; May 19, 1953 - Robert C. Wian
Enterprises, Inc. registered "Big Boy" trademark first used in December 1947
(hamburger sandwiches); "double-deck" hamburger named for happy, chubby
youngster (about 6) who came into restaurant; 1967 - acquired by
Marriott Corp. for $7 million; 1987 - acquired by Fred, Louis,
John Elias, one of larger franchise operators (since 1951); 2000 -
declared bankruptcy; 2001 - acquired by Robert Liggett Jr., former
radio station operator (Liggett Broadcast Group); formed "Big Boy Restaurants,
LLC".

Bob Wian -
Bob's Big Boy (http://members.aol.com/ pugwm/wian1a.jpg)
1945 - Carl and Margaret Karcher opened full-service
restaurant, Carl’s Drive-In Barbeque, in Anaheim, CA (had owned,
operated hot dog carts since 1941); 1946 - added
hamburgers to menu; 1956 - opened first two Carl’s Jr.®
restaurants (junior versions of Carl’s original drive-in restaurant) in
Anaheim, nearby Brea; 1966 - incorporated Carl Karcher
Enterprises, Inc.; 1975 - more than 100 Carl’s Jr.
locations in Southern California; America's fourth largest burger chain;
1977 - first quick-service chain to offer salad bars in
all 200 locations; 1979 - sales exceeded the $100 million;
1981 - 300 restaurants in operation, went public;
1989 - sales topped $480 million at 534 restaurants; 1994
- became wholly-owned subsidiary of CKE Restaurants, Inc.; 1997
- 1997, the company purchased control of Hardee's; 2006
-sales of $1.52 billion, 29,000 employees.

Carl Karcher -
CKE Restaurants, Inc. (http://www.nndb.com/people/691/
000025616/carlkarcherbig.jpg)
1945 - Irvine Robbins opened the Snowbird Ice
Cream Store in Glendale, CA; 1946 - Burton Baskin, brother-in-law, joined
Robbins to found Baskin-Robbins; 1953, the big "31" sign made its debut at all
Baskin-Robbins stores, offering customers a different ice cream for every day of
the month; 1973 - acquired by J. Lyons & Co. (1978 - acquired by Allied Domecq).

Irvine Robbins- co-founder Baskin-Robbins (http://www.glendalehistorical.org/
images/robbins.gif)
1946 -
Joseph Warford Drown created Hotel Bel-Air after buying an 18.5 acre
site in lower Stone Canyon in Alphonzo E. Bell's residential enclave Bel-Air
Estates in 1945; owned hotel for 36 years; favorite rooms: Judy Garland
(118), Marilyn Monroe (133, 135), Richard Nixon (138), Doris Day (150),
Mario Lanza (155), David Niven (99), Tyrone Power (136), Bette Davis
(140), Yul Brenner (264), Barbara Hutton (160, 161), Grace Kelly ((160),
Jackie Gleeson (160), Margaret Thatcher (150).
1946 -
M.K. Guertin, Long Beach, CA-based hotelier with 23 years of experience
in lodging industry, founded Best Western as a cooperative
membership association, an informal telephone referral system among
network of about 40 independent hotel operators; 1948 -
162 properties; 1963 - largest chain in industry (699
member hotels, 35,201 rooms); 1964 - "Gold Crown" logo
introduced; began global expansion when Canadian hotel owners joined
system; 1976 - entered Mexico, Australia, New Zealand.
1946 -
Dave Barham opened first Hot Dog on a Stick at Muscle Beach, Santa
Monica, CA; 1990 - 60 stores operating in 12 states; 2006 - 105 company-owned U.S. locations plus 25 franchised
units; 100% owned and operated by its employees.
1946 -
Arthur J. Preston opened Preston's Candy & Ice Cream in Burlingame, CA;
winner of many international awards, including Grand Champion Medallion
of International Truffle Competition for three years in a row, numerous
awards in the Retail Confectioners International competition.
1948 -
Esther and Harry Snyder founded In-N-Out Burgers, West Coast
drive-through chain, in Baldwin park, CA (same year as McDonald brothers
opened first limited-menu fast-food restaurant in San Bernadino, CA (43
miles away); strategy: limited menu choices, fresh food, deliberately
slow growth (202 restaurants, $350 million annual sales vs. 31,886
restaurants, $20.4 billion annual sales for McDonalds).
December 12, 1948 - Richard and Maurice
McDonald opened drive -in restaurant in San Bernardino, CA; featured
hamburgers (15 cents), french fries (10 cents), fast service (Speedee
Service System); 1955
- exclusive McDonald's franchising rights acquired by Ray
Kroc; 1961 - -
228 McDonald's franchises, generated $37 million in gross profits; Kroc bought out McDonald brothers for $2.7
million.

Richard and Maurice
McDonald(http://nhptv.org/outlook/nh_originals/
images/mcDonald_bros_color_72.jpg)
October 1950 - Marilyn and
Harry Lewis opened Sunset Strip cafe; evolved into Hamburger Hamlet, string of
show-biz-themed, carpet-and-chandelier grills in upper-midscale market;
1969 - went public; 1988 - 24-unit chain (1987 sales of
sales of $44.8 million) acquired by Weatherly Private Capital Inc. for $33
million; December 6, 1995 - filed for bankruptcy protection; 1997 - 14 restaurants acquired by Koo Koo Roo, Inc. for$11.45
million; 1998 - Koo Koo Roo Enterprises, Family Restaurant Group,
Restaurant Enterprises Group Inc. merged, formed Prandium Inc.; May 2002
- filed for bankruptcy protection; July 2002 - emerged from
bankruptcy; October 8, 2003 - filed for bankruptcy; 2004
- 12-unit Hamlet Group chain acquired by Andrew Tavakoli for $10 million.
1953 - Harold Butler opened
Danny's Donuts in Lakewood, CA; 1954 - renamed Danny's
Coffee Shops; 1959 - renamed Denny’s Restaurants (sued by
Coffee Dan's chain over brand-name similarity), with 20 Denny’s serving
customers by year’s end.
September 27, 1957
- Jay A. Pritzker opened Hyatt Corporation's first hotel at Los Angeles
International Airport (acquired Hyatt House, owned by local
entrepreneur, Hyatt R. von Dehn. for $2.2 milion); 1967 -
opened world's first atrium hotel, Hyatt Regency Atlanta; became known
worldwide; 1969 - 13 Hyatt® hotels in United States,
opened first international hotel, Hyatt Regency Hong Kong; 1980
- Grand Hyatt® and Park Hyatt® brands introduced; 1998 -
182 hotels, 34 more under construction ; 2006 - 215 Hyatt
branded hotels and resorts (over 90,000 rooms) in 43 countries around
the world; 49 Hyatt hotels and resorts under development, including 15
new hotels in China.
1958 - Al Lapin opened first International House of
Pancakes in Toluca Lake, CA; 1960 - began expansion
through franchising; 1961 - went public; 1963
- adopted name International Industries; March 23, 1965 -
International Industries, Inc. registered "International House of
Pancakes" trademark first used February 26, 1960 (restaurant services);
1973 - acronym IHOP introduced; July 16, 1974
- International Industries, Inc. registered "IHOP" trademark first used
November 1972 (restaurant services); 1992 - 500th IHOP
opened; 1993 - average sales per IHOP exceeded $1 million;
1998 - system wide sales exceeded $1 billion; 2001
- 1,000th IHOP opened; July 16, 2007 - said it would pay
$1.9 billion for Applebee's International, casual dining chain of
restaurants.

Al Lapin- founder IHOP
(http://LifeInLegacy.com/ 2004/0626/LapinAl.jpg)
1958 - David Tallichet opened The Reef, South
Seas-inspired waterfront restaurant, on edge of harbor in Long Beach,
CA; pioneered theme restaurants, founded multi-concept restaurant
company, Specialty Restaurants Corp.; 1968 - went public;
1980 - sales peaked at $180 million; went private; 1993 -
filed Chapter 11 bankruptcy (operated 50 restaurants); 2007
- operated 25 restaurants.
1962 -
William Becker, Paul Green opened First Motel 6 in Santa Barbara, CA
($6/night for spare, clean room); 54 rooms with no closets (hanging
bars, shelves), shower stalls with rounded corners to reduce cleaning
time, sheets which required no ironing, coin-operated TV sets ($.25 for
6 hours); 1968 - sold 180-motel chain for $14 million.
August 28, 1971 - Alice Waters opened Chez Panisse Restaurant in
Berkeley, CA; started an organic food movement.
1973 -
McDonald's introduced Egg McMuffin;
created by Herb Peterson (operated Santa Barbara McDonald's); used
teflon-coated ring to make round eggs.
February 1982 - Austrian-born Wolfgang Puck opened Spago
(Italian for string) on Sunset Strip in West Hollywood to serve simple,
fresh, innovative food by skilled, friendly staff in casually
sophisticated yet comfortable environment (former part owner of Ma
Maison, magnet for Hollywood’s rich and famous); first signature dish,
gourmet pizza topped with smoked salmon and caviar, put restaurant Los
Angeles foodie map; 1986 - regularly featured guest on
ABC's "Good Morning America"; 1990 - Spgao grossing $6
million per year ;1997 - Spago Beverly Hills opened; 2000 - Emmy-winning television series, "Wolfgang Puck,"
debuted on Food Network (aired for five seasons).

Wolfgang Puck-
Spago (http://www.biography.com/ biography/images/
episode_images/ puck_wolfgang_320x240.jpg)
June 6, 1986 - Ronn Teitelbaum opened first Johnny Rockets on Melrose
Avenue, Los Angeles; June 3, 2005 - 175th restaurant
opened in Hicksville, New York.
(Best Western), William H. Skip Boyer (1996).
Simply the Best: A Celebration of the First 50 Years in the Life and
Times of Best Western International. (Phoenix, AZ: Heritage
Publishers, Inc., 96 p.). Director, Corporate Communications. Best
Western International; Hotels.
(Big Sur Inn), Anita Alan (2006).
Big Sur Inn: The Deetjen Legacy. (Salt Lake City, UT: Gibbs
Smith, 160 p.). Deetjen, Helmuth, d. 1972; Big Sur Inn--History;
Vernacular architecture--California--Big Sur.
1930's - Helmuth Deetjen hid from authorities in his native
Norway, discovered secluded, brilliant beauty of Big Sur; bought several
acres of land in Castro Canyon.
(Chez Panisse), Thomas McNamee; foreword by R.W. Apple, Jr. (2007).
Alice Waters & Chez Panisse: The Romantic, Impractical, Often Eccentric,
Ultimately Brilliant Making of a Food Revolution. (New York, NY:
Penguin Press, 380 p.). Waters, Alice; Chez Panisse;
Restaurateurs--United States--Biography; Women cooks--United
States--Biography. Biography of Alice Waters and
the San Francisco 1970s counterculture food revolution that invented
"American cuisine."
(Denny's), Jim Adamson with Rosemary Bray McNatt and Robert McNatt
(2000). The Denny's Story: How a Company in Crisis Resurrected Its
Good Name and Reputation (New York, NY: Wiley, 205 p.).
Denny's, Inc.
(Fior d'Italia), Francine Brevetti; Foreword by John T. Lescroart
(2005).The Fabulous Fior - Over 100 Years in an Italian Kitchen.
(Nevada City, CA: San Francisco Bay Books, 170 p.). Granddaughter of
Waiter (Alberto Puccetti) at the Fior d'Italia a Century Ago. Fior
d'Italia; Italian cookery; San Francisco--restaurants.
(Hamburger Hamlets Inc.), Marilyn Lewis (2000).
"Marilyn, Are You Sure You Can Cook?" He Asked: A Memoir.
(Berkeley, CA: Ten Speed Press, 224 p.). Lewis, Marilyn, 1929- ; Restaurateurs--United States--Biography; Cookery, American.
(Hotel Del Monte), Julie Cain (2005).
Monterey’s Hotel Del Monte. (Charleston, SC: Arcadia, 128 p.).
Operations Manager of Stanford University’s Engineering Library. Hotel
Del Monte (Monterey, Calif.)--History;
Hotels--California--Monterey--History; Monterey (Calif.)--History.
California’s "Big Four" railroad tycoons built
most elegant seaside resort in world on
126 landscaped acres in 1880; added 7,000-acre Del Monte Forest, 17-Mile
Drive, burned to ground in 1887,
1924; became more luxurious with each incarnation.
(Iron Horse Restaurant), Marilyn Pearsol Giorgetti (2005).From the Horse's Mouth: A Memoir of San Francisco's Legendary Iron Horse
Restaurant, Its Charismatic Owner, and the Giorgetti Family.
(Philadelphia, PA: Xlibris Corp., 128 p.). Iron Horse Restaurant; San
Francisco restaurants.
(Joie de Vivre Hospitality), Chip Conley (2001).
The Rebel Rules: Daring To Be Yourself in Business. (New York,
NY: Simon & Schuster, 287 p.). Founder, Owner of Joie de Vivre
Hospitality. Success in business; Creative ability in business;
Entrepreneurship.
--- (2007).
Peak: How Great Companies get Their "Mojo" from Maslow. (San
Francisco, CA: Jossey-Bass, 288 p.). Founder, Owner of Joie de Vivre
Hospitality. Psychology, Industrial; Self-actualization (Psychology);
Employee motivation; Success in business. Maslow's
Hierarchy of Needs became organizing structure for
understanding aspirations, motivations in workplace, marketplace;
peak experiences for employees, customers,
investors fostered peak performance for company.
(Joie de Vivre Hospitality), Chip Conley, Eric Friedenwald-Fishman
(2006). Marketing That Matters: 10 Practices To Profit Your Business
and Change the World. (San Francisco, CA: Berrett-Koehler
Publishers, 202 p.). Founder, Owner of Joie de Vivre Hospitality. Social
marketing; Social responsibility of business.
Marketing - key to advancing business ideals, bottom line; guide to
marketing plan that embodies personal values; ten key principles that
guide any business.

Chip Conley- Joie de Vivre
(http://www.jdvhotels.com/img/ press/thumbs/Chip-Conley.jpg)
(Carl Karcher), B. Carolyn Knight (1981). Making It Happen: The
Story of Carl Karcher Enterprises. (Anaheim, CA: C. Karcher
Enterprises, 143 p.). Karcher, Carl Nicholas; Carl Karcher Enterprises;
Restaurateurs--United States--Biography.
(CKE Restaurants, Inc.), Carl N. Karcher with B. Carolyn Knight
Karcher (1991).Never Stop Dreaming: Fifty Years of Making it Happen.
(San Marcos, CA: Robert Erdmann Publ. Karcher, Carl Nicholas; CKE
Restaurants, Inc.
(Mission Inn), Steve Lech and Kim Jarrell Johnson (2006).
Riverside’s Mission Inn. (Charleston, SC: Arcadia Pub., 128
p.). Mission Inn; Hotels--California--Riverside--History; Riverside
(Calif.)--History. Founded by
entrepreneur Frank Miller, integral to city’s
turn-of-the-20th-century tourism as wealthy Easterners flocked to
Riverside, lured by Mediterranean climate,
investment opportunities, vast navel orange groves.
(Palace Hotel), Oscar Lewis, Carroll D. Hall (1939). Bonanza
Inn: America's First Luxury Hotel. (New York, NY: Knopf, 346 p.).
Palace hotel, San Francisco; San Francisco--Social life and customs.
(Saga Corporation), William F. Scandling (1994). The Saga of Saga:
The Life and Death of an American Dream. (Mill Valley, CA: Vista
Linda Press, 382 p.). Scandling, William F.; Saga Corporation--History;
Universities and colleges--Food service--United States--History.
(Santa Cruz Beach Boardwalk), Chandra Moira Beal and
Richard A. Beal (2003).
Santa Cruz Beach Boardwalk: The Early Years-- Never a Dull Moment.
(Austin, TX: Pacific Group, 261 p.). Beaches--California--Santa Cruz;
Amusement parks--California--Santa Cruz; Santa Cruz (Calif.)--History;
Santa Cruz (Calif.)--Pictorial works.
(Santa Cruz Beach Boardwalk), Santa Cruz Seaside
Company (2007).
Santa Cruz Beach Boardwalk: A Century by the Sea. (Berkeley,
CA: Ten Speed Press, 176 p.). Amusement parks--California--Santa
Cruz--History; Beaches--California--Santa Cruz--History; Santa Cruz
(Calif.)--History; Santa Cruz (Calif.)--Pictorial works. History of premier California tourist destination.
From beachfront bathhouses and ashes of Santa Cruz’s first
Casino, "Coney Island of the West" is home to National Historic
Landmarks, dozens of rides, games, shops, venues.
(Tadich Grill), John Briscoe; foreword by Michael Buich (2002). Tadich Grill: The History of San Francisco's Oldest Restaurant, with
Recipes. (Berkeley, CA: Ten Speed Press, 186 p.). Tadich
Grill--History; Cookery, American.
(Trader Vic's), Trader Vic. Introd. by Herb Caen (1973). Frankly
Speaking: Trader Vic's Own Story. (Garden City, NY: Doubleday, 170
p.). Trader Vic; Restaurateurs--United States--Biography; Cookery,
International; Bergeron, Victor Jules, Jr.

Trader Vic(http://www.tradervics.com/ images/rest-trader.jpg)
(Washington Square Bar & Grill), Ron Fimrite; foreword by Dan Jenkins
(1988).
The Square: The Story of a Saloon. (Dallas, TX: Taylor Pub. Co.,
174 p.). (San Francisco, Calif.); San Francisco (Calif.)--Social life
and customs.
Lynn M. Hudson (2003).
The Making of "Mammy Pleasant": A Black
Entrepreneur in Nineteenth-Century San Francisco. (Urbana, IL:
University of Illinois Press, 193 p.). Pleasant, Mary Ellen, 1814-1904;
African American women -- Biography; African Americans -- Biography;
African American businesspeople -- California -- San Francisco --
Biography; Businesswomen -- California -- San Francisco -- Biography;
San Francisco (Calif.) -- Biography; San Francisco (Calif.) -- History
-- 19th century; African Americans -- California -- San Francisco --
History -- 19th century; San Francisco (Calif.) -- Race relations.
Business History Links
The Palace Hotel
http://thepalacehotel.org/